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Business Journey To The East: An East-West Perspective On Global-Is-Asian
by Wee Chou-Hou & Fred Combe
About This Book
This exploration of business principles and practices which can be suitably applied in cross-cultural situations offers a rich harvest of case material, aphorisms and advice. Major and minor issues are instanced as well as the underlying psychological and cultural perceptions which relate to business practices and failures/successes. Signposts indicate possible new approaches which combine Asian and Western strategies. Bribery and corruption practices are seriously addressed. With bibliography, glossary and index.
* Actual charges are made in Singapore Dollars (SGD). SGD1.00 = US$0.77
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