Embedded - Intel In China: The Inside Story
by Tan Wee Theng
About This Book
Author Tan Wee Theng played a key role in the rapid growth of Intel in China from the mid 1990s. In this book, he describes how that growth was achieved, and discusses what Intel - and any other foreign company - must do if it is to continue to be relevant in the world's fastest-growing economy. He sheds light on the complexities and idiosyncrasies of doing business in China, and highlights the opportunities that await those who shape strategies which dovetail with the country's national development agenda.
This lively account of Intel's growth in China includes interviews with key Chinese officials, a wide range of Intel corporate executives and frontline managers, and export observers.
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