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Secrets Of The Little Red Cow: Insights To Sme Branding & Growth
by Lim, Luke
About This Book
Based on his wide experience working with Singapore SMEs (Small & Medium Enterprises), the author uses much local case material in this discussion of the principles which underlie SME growth and successful promotion. The nature of a need for careful branding, focussed aims and durable management structuring are illustrated from the experiences of many enterprises familiar to Singaporeans. These include several which are no longer only local "little red cows" but have become successful in the region and beyond. With photographs and tables.
* Actual charges are made in Singapore Dollars (SGD). SGD1.00 = US$0.77
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