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Brand Singapore: How Nation Branding Built Asia's Leading Global City
by Koh Buck Song
About This Book
Branding, the planned creation or promotion of positive reputation, has for at least 30 years been part of Singapore's internal and external policies. This accessible account shows the patterns and results of Singapore's branding of itself - and also offers candid criticisms of some aspects of this policy and its results. There are many interesting sidelights on the country's recent history.
* Actual charges are made in Singapore Dollars (SGD). SGD1.00 = US$0.77
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