Power Games: Political Blogging In Malaysian National Elections


by Han Foong Lian (Ed.)

Power Games: Political Blogging In Malaysian National Elections

Price:  US$21.53   (SGD29.90*)
Format:  Paper Back, 205 pages
Published:  2016, Singapore, 1st Edition
ISBN:  9789814695282
SB#:  059189 (131)

About This Book

The unprecedented results of the 2008 national elections took many Malaysians by surprise. The component parties of the ruling coalition suffered huge losses, while the opposition was victorious in several states. In the 2013 election the ruling party turned its spotlight on new media to try to regain voter support. In order to obtain a better understanding of the much-touted democratizing effects of the online media, this book employs an alternative lens to examine the use of new media at the intersection of social and political realities. It explores the ways individual political bloggers, Facebookers and Twitterers used cyberspace to battle for voter support in the 2008 and 2013 national elections. It examines the cultural practices and the social and political affiliation and aims of individual actors, as well as the social ties that subsequently emerged from the use of the online media. This research employs a political economy approach to the media, Habermass notion of the public sphere, and the social determinism perspective in order to understand the extent to which online media can enrich political life and bring about new ways of campaigning.


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