From Bland To Brand: The Essential Branding Handbook For Asian Businesses


by Chai, Catherine

From Bland To Brand: The Essential Branding Handbook For Asian Businesses

Price:  US$18.83   (SGD26.15*)
Format:  Paper Back, 198 pages
Published:  2016, Singapore, 1st Edition
ISBN:  9781781331866
SB#:  059291 (102)

About This Book

If you are looking at your brand and you are not exactly happy where it is right now, what would you do? Where would you start? Who should be involved? This book is the answer to help brand owners, business leaders and marketers with an indispensable and practical guide to start building their brands in the right direction.


Please note that this book may not be in stock. We will confirm availability upon receipt of your order. * Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.72