Between The Lines: Early Print Advertising In Singapore 1830'S-1969'S


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Between The Lines: Early Print Advertising In Singapore 1830'S-1969'S

Price:  US$25.20   (SGD35.00*)
Format:  Hard Cover, 193 pages
Published:  2018, Singapore, 1st Edition
ISBN:  9789814794671
SB#:  061589 (110)

About This Book

This book not only gives us a vivid overview of advertising copy and artwork spanning 130 years, but also provides fascinating insights into the shifting social and economic dynamics of Singapore and their impact on the advertising industry. This pictorial collection presents nearly 400 advertisements from print materials such as newspapers, books, periodicals and ephemera held in the collection of the National Library, Singapore. The advertisements are complemented by insightful commentaries - on subjects ranging from hospitality and household goods to food and fashion - that provide valuable context to the ad campaigns and help us understand the minds of both advertiser and consumer in Singapore, and by extension, the socioeconomic conditions of the time.


Please note that this book may not be in stock. We will confirm availability upon receipt of your order. * Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.72