In recent years, a group of designers, toy shop owners, and collectors, with diverse concerns, interests and motivations, have come to shape and re-shape the toy scene in Hong Kong. They share two commonalities: they want to design their own toys and they are very rigorous about the concept and well as the details of a piece of toy. The outcome is a wave of creative works with a good sense of humour, a touch of urban sensitivity and a synergy of crossover. Part I of the book includes essays on the diverse driving forces, from artistic concerns to self expression, behind this design toy movement in contemporary Hong Kong, and on this movement's connection with broader Hong Kong culture; It also looks at this movement from the angle of the creative industry and offers an analysis of the interface between creative design on the one side and business concerns and postmodern consumption on the other, and of how these creative works would become products of the creative industry. Part II gives an overview of selected works and designs by various designers interviewed by the authors. It introduces the readers to some impressive works of ten Hong Kong designers.