This book provides an analysis of the strategy of Indonesia's Salim Group, one of the largest family conglomerates in Southeast Asia. Using numerous sources, interviews with the Salim family and Salim Group managers, the author Marleen Dieleman provides a comprehensive corporate biography of this family firm, which was founded by Soedono Salim (or Liem Sioe Liong). Her study challenges existing theories on ethnic Chinese firms and offers a more nuanced view of the evolution of a small migrant trading business into the largest family business group in Southeast Asia.